
The Valentino Garavani Virtual Museum incorporates 3-D technology to document the designer’s 50-year career.
By Suzy Menkes from The New York Times
“To be called pioneers for what we have done — and at our age!” says Giancarlo Giammetti, referring to the opening this week of the Valentino Garavani Virtual Museum.
A legion of models in the designer’s signature “Valentino red” act as an online teaser for a downloadable desktop application at http://valentino-garavani-archives.org. It was designed to go live during a news conference being given by Mr. Giammetti and Mr. Garavani, longtime partners both in their late 70s. The news conference will be live-streamed from New York on Monday.
Instead of the static exhibitions in brick-and-mortar museums so familiar to fashion icons, the Valentino duo has used immersive 3-D technology to present archives spanning 50 years, including nearly 100 fashion shows on video, 5,000 dresses, the original working sketches from the designer’s hand and photographs of the clothes, the celebrities who wore them and a vision of the world of Valentino.
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